In the garden at the home of the chairman of La Zagaleta, Enrique Pérez Flores, time seems to stand still. When evening falls, the horizon stretches out like a canvas on which, yet another day, a huge ball of fire refuses to be extinguished somewhere beyond the immensity of the sea. Between the shades of blue of the sky and the vast waters below, you can make out the Strait of Gibraltar and beyond, the coast of Africa. In this idyllic setting, surrounded by the hills of the Serranía de Ronda, Enrique Pérez Flores opens the doors to his home and to his life. Co-founder and chairman of La Zagaleta, Mr. Pérez Flores is a man who has earned great prestige and respect thanks to years of hard work. Among other high-profile posts, he was Director of Commerce in the Economic Delegation of Spain’s high commission in the former Spanish protectorate of Morocco, until the country became independent. In 1960, he moved to Zurich (Switzerland) – where he now lives – where he founded Banco Exterior Suiza, of which he was Chairman. Mr. Pérez is a tenacious, consistent and punctual man who always fulfils his commitments, and who claims that one of the secrets of his success is to “study each project in detail and never leave anything to improvisation”.
In a few words, how would you describe yourself?
What does it mean for you to be Chairman of La Zagaleta?
What are your next challenges as Chairman?
Some have defined La Zagaleta as a place where dreams have come true. To what extent is this true?
What does a man of your experience think of the change that Marbella has gone through over recent decades?
What decisions should be made in order to keep Marbella within the international jet set circle?
Have you always known what you wanted to achieve in business?
Does business have anything to do with passion?Business of any kind always involves a challenge, more so when it comes to innovative projects. In the latter case, the excitement, the challenge, can lead to a certain amount of passion.
Is talent as important as education or perhaps more so?
Should we always draw conclusions on the basis of results?
What is the secret of the success of Mr. Enrique Pérez Flores?
Would you say that happiness lies more in expectation than in achievement?
What do you dream of, Mr. Pérez Flores?
One of your favourite books?
A favourite film?
What does the word “luxury” mean for you?
Where do you love to travel?
Is there any particular well-known quote that you like to use?
What does your house in La Zagaleta mean for you?
What is the music that is most heard in your house?
Is culture a privilege?
As someone who is familiar with the world of finance, what three points of good advice would you give?
Firstly, exercise caution, although all projects should rest upon a solid financial base, such as own funds, guaranteed promises of credit, and so on.
Secondly, an in-depth study, along with the best advice, because if something starts out badly it will always turn out badly, while a project that is designed well has far less chances of failing.
Thirdly, it is essential to have good people around you, people who are good not only in the professional sense but also from the point of view of their human qualities. And then,...a bit of luck, improvisation, speed of reaction towards adversity.
What do you think is the most important discovery of the 20th century?
What do you most value in a person?
What gives you the greatest feeling of pride?
How would you define art?
What paintings do you own? Which ones would you like to own?
How do you think Marbella will be 10 years from now?
“La Zagaleta” is a brand linked to prestige and exclusivity. What does mean nowadays to develop the value of a brand like “La Zagaleta”?
What question do you ask yourself and what is the answer that you come up with?