The exhibit, part of Selfridge’s Radical Luxury campaign that explores the meaning of luxury, offers an extraordinary experience in collaboration with some of the most innovative brands around.
The Flipside opened this past April as part of Selfridge’s Radical Luxury campaign, which aims to delve into what luxury its today and what it will be tomorrow. This conceptual exhibition takes visitors on a multi-sensorial journey to experience altered states of luxury in collaboration with seven leading global brands. Imagination and dreams take form in Thom Browne’s installation as he explores the act of creation.